We handle the full monthly flow: content planning, design, writing, publishing, paid media and performance monitoring on 2 most relevant platforms. At the heart of our approach is the built-in engagement and outreach funnel: a system that shapes your audience’s journey, from first touch to interest to conversion.

In Plan strategy is delivered as a PDF within 5 business days. In Package is execution that starts monthly on the agreed date.

No long-term commitment. You can start or pause monthly service as needed.

Yes — ad management is part of the monthly package and an important aspect of lead generation. The standard ad budget is $200/month (paid directly to the platform). We set up and monitor simple, goal-aligned campaigns.

We reach out to warm leads with personalized messages, typically 10–30 per week. These messages go to people who’ve engaged with your content, viewed paid ads, or match your ideal follower profile. This approach turns passive interest into meaningful social media conversations.

We design posts and write copy that fits your tone. You’ll get a monthly content plan for approval before publishing begins. All assets are delivered via Notion or Google Drive.

Visual content includes graphic design but does not include photography or video production.

In Plan is a usable strategy grounded in data and not aimed on upselling further services. It's a full written consultancy rather than a generic checklist.

We're based in London but work with clients globally. All our services are delivered remotely, tailored to your region’s tone, audience behavior, and time zone.

To get the best results, we always start with In Plan — a strategy that ensures your monthly execution is rooted in data and professionally tailored to your brand.